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Friday, July 14, 2017

Simply Balanced Blueberry Fruit & Grain Bars

If you've ever had a blueberry Nutri-Grain bar, then you know exactly what you're getting here. Nutri-Grain and Simply Balanced look and taste extremely similar.

In fact, it amazes me how generic food products can imitate the original name brand, right down to the style and color of packaging, and not be violating some kind of copyright law.

In the art world, it's different: duplicate a song or a film with a certain level of similarity, and you're violating what someone has already claimed as their intellectual property.

But with food? Seems like anything goes. Lucky for store brands like Market Pantry, Archer Farms, and Simply Balanced.


This Simply Balanced version flaunts organic ingredients, and strangely, 10 more calories per bar, but other than that and the packaging, the two products are virtually indistinguishable. Both this product and the traditional Nutri-Grain offering are soft, sweet, and individually wrapped for breakfast on the go.

They were $2.99 at the Target I found them at, which is pretty close to what you'd normally pay for the name brand at full price. One unique, original thing about the packaging: that one-eyed blue guy on the cover art. I guess he's a blueberry person. He looks like he belongs in Monsters, Inc.

If you're interested in the nutrition info, here's a link for calories, fat, etc.

I give this product exactly the same score I'd give to blueberry Nutri-Grain bars: 8 out of 10 stars.



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