I've had one other red velvet item from Archer Farms and it wasn't the greatest. Granted, those were cookies, not cupcakes or actual cake—which, I believe, are slightly less risky than cookies, since red velvet's natural state is super cakey.
Upon first peeling back the liner, I was surprised how moist the cupcake was. But it was also very crumbly. It totally disintegrated right in my hand. I quickly discovered there's not only a very large glob of icing on top of the pastry, but there's also a cache of creme filling in the middle—the cake surrounding those two areas of sugary confection were the only two areas not completely falling apart.
Taste-wise, it's good for what it is. The frosting on top is very rich and almost cream-cheesy, while the filling in the middle is just more sugary sweet like the filling of a Twinkie. When you get a bite with both types of frosting, it's a bit overwhelming, although individually each icing is fairly pleasant. The cake part is my least favorite. It's not as rich and flavorful as other red velvets I've had in the past. Not terrible, just not great.
All in all, I'm glad I tried it, but I probably wouldn't buy this particular flavor again.
I give this cupcake 7 out of 10 stars.