I'm a fan of kettle corn. Always have been. It's salty AND sweet. The best of both worlds. And with this little bottle of happiness, you can determine just how "kettley" you want your popcorn. It's not as buttery as the Cinnamon Toast Seasoning, which IMHO, is a good thing. If you want more butteriness, you can always add it separately the old fashioned way.According to my highly speculative calculations, you could kettlify (that's a verb meaning "to make like kettle corn") at least 30 bags of Redenbacher-style microwave popcorn, or perhaps 15 bottles or so of Archer Farms 100% Whole Grain Golden Popcorn with just one little shaker of this seasoning. It doesn't take much to make it sweet, and there's a good bit in each bottle. But it doesn't stick to the popcorn perfectly...there's a big pile of Kettle Corn powder at the bottom of the bowl when you're done.
If you put popcorn with this stuff sprinkled on it next to normal kettle corn in a taste test, the normal kettle corn would probably win...but not by much. And there's also the novelty factor of being able to increase the level of sweetness according to your individual taste, which is a huge plus. All in all, I'd say this is a successful product. My wife agrees.
We give it 7 out of 10 stars.